TRUE MATCH captures your skin. And brings it to life, perfectly.

The refreshed True Match campaign puts the iconic bottle front and center as a key visual. Its silhouette serves as a consistent graphic element, instantly recognizable and reinforcing the message of a perfect makeup match. The campaign rolled out across various platforms, including TV, digital video, print, out-of-home placements, and point-of-sale materials.

INSTORE VIDEO FOR WALMART

ROLE: Creative Director
Director: Good Company, Photographer: Kim Reenbergh, MUA: Charlotte Willer, Hair: Jerome Cultrera, Styling: Leo Max, ECD: Martha Brooks, CD: Sue Whalen, CD: Veronique Halbrey, Executive Producer: Debbie Dunlap, Producer: Jory Sutton