There’s a story behind your skin —
a mosaic of all the faces before it.
This campaign aimed to connect with users on a deeper level by highlighting their own mosaic of heritage, ultimately helping them find their true match.

THE CAMPAIGN DEBUTED WITH A :60 COMMERCIAL ON THE GOLDEN GLOBES.

TRUE TESTIMONIALS
featured across digital and social media

DARNELL BERNARD
C8 — Jamaican + Indo-Grenadian

SABINA KARLSSON
W6 — Swedish + Gambian

HARI NEF
W1 — Eastern-European

DOMINIQUE BABINEAUX
C6 — African + Creole + Cherokee + Caucasian

Role: Creative Director
from concept through execution
Directors: Jonathan Lia and Loïc Maes, Photographer: Joe Ferrucci, MUA: Charlotte Willer, Hair: Jerome Cultrera, Styling: Leo Max, ECD: Martha Brooks, CD: Sue Whalen, Executive Producer: Debbie Dunlap

There’s a story behind your skin —a mosaic of all the faces before it.This campaign aimed to connect with users on a deeper level by highlighting their own mosaic of heritage, ultimately helping them find their true match.

There’s a story behind your skin —
a mosaic of all the faces before it.
This campaign aimed to connect with users on a deeper level by highlighting their own mosaic of heritage, ultimately helping them find their true match.